About
London based, running my own creative practice as Mr Green Glimmer. I shoot, film, edit, design, build websites and run socials, all of it myself. Getting that in one person is rare, so this page is me showing you what I can actually do.
Clients & brands worked with
Assets delivered
Reels created
Views on a Ghost of Glory viral video
TikTok following grown from 50
Content interactions driven
The story
I started out as an apprentice at Ink'd London. The brand had way more in it than it was showing, so I pitched a new website with booking built in, then went away and actually built it. Bookings went up across Fulham, so I took the socials on too. TikTok went from 50 followers to 43K, the first video I made for them hit 2M views, and Instagram passed 30K. Off the back of that we ended up tattooing Lil Pump, Lil Tecca and Olly Murs.
After Ink'd I started Elio with a couple of people, then built Ghost of Glory from scratch — an Instagram brand where I designed the carousels, assets and reel edits alongside two others. Once that wrapped I went solo as Mr Green Glimmer. Equipro was the first project under my own name, then CID, The Padel Loft, Talos, eZone and more followed.
I do the whole thing myself. No handing files to a team, no agency middle layer. I plan a shoot around where the content actually needs to live, then walk away from one day with stills, vertical cutdowns, a longer film and the graphics to go with it. Half of it is shot properly on camera, half of it is shot on my phone at an event because that's what the moment needed.
Most of what I make is built for the feed first. I care about the hook and the pacing as much as the camera work, and it shows in the numbers: 12M views on a Ghost of Glory video, 2.2M views and 1.5M accounts reached for Connoisseur, and a Lelol ad with Chloe Veitch that did 435K views and 12K likes with nothing spent behind it.
Highlights
Website rebuild with integrated booking, then full content strategy: TikTok from 50 to 43K, first viral video at 2M+ views, Instagram past 30K, and collaborations with Lil Pump, Lil Tecca and Olly Murs.
Creative direction across a revived logo, wider brand identity, website redesign and social presence. Grew the audience organically from around 600 to 7,753 followers, generating 2.2M views, 1.5M accounts reached and 205,000+ content interactions.
Built the brand from the ground up. New logo, a full visual identity and a modern website that finally put the whole thing in one place.
Shot and edited an Instagram Reel for the launch of A Town Called Malice, filmed on my phone at the Shoreditch opening event and cut in CapCut for same-day publishing on Sky's social pages.
Shot and edited social video content for the Lionsgate box party event and the Art in Motion exhibition, filmed on phone and edited in CapCut for their social pages.
Sponsored ads and gym content for Theo Campbell's fitness brand, reels and imagery promoting Nicole O'Brien's music, and a Lelol women's health ad with Chloe Veitch that hit 435K views and 12K likes organically.
Capabilities
No team, no handovers, nothing farmed out. All of it sits with me.
Editorial, product, portrait and campaign stills, in studio or on location.
Brand films, short form series and event coverage. I shoot it and I cut it.
Generative imagery and motion that I art direct and finish off by hand.
Identity systems, artwork and layouts made for print and for screen.
Fast, well thought out sites and press kits, designed and built end to end.
Content plans and asset sets that keep a page live without the panic.
Brand building from scratch: positioning, look, tone and how it rolls out.
Campaign ideas, content planning and the thinking that sits behind the assets.
Tracking how it performed, so the work gets judged on results and not vibes.